It is no secret that our eating habits change as the school week ends and the weekend begins. A 2003 study funded by the USDA found that the consumption of fat, calories, and alcohol is, on average, higher Friday through Sunday than during the week. Weekdays are structured while our weekend schedules are more variable, changing the timing of our meals. Weekends often include social engagements–such as pizza night or creamees at the waterfront–that dictate our food choices.
Furthermore, for many, the weekend brings with it an alternative food mentality. Several of my friends impose a dessert-only-on-the-weekends rule on themselves. The Cheater’s Diet proposes taking the weekends off from healthy eating as a means of weight loss.
This pattern was evident at the FeelGood kiosk last week when we featured the ‘PB and Gender,’ a sandwich containing nutella, peanut butter, and banana slices.
I worked the same 12:45-1:45 shift at the kiosk on Wednesday and Friday and noticed a drastic difference in the orders of our customers between the two days.
On Wednesday I did not sell a single PB & Gender! Customers claimed that it sounded “too sweet”, “too desserty”, and “like not a ‘real’ lunch.” On Friday, they went gaga.
By Friday, any concerns over the standards of a ‘real’ lunch and any desire to make the perceived healthier choice went out the window. The weekend had arrived.